April 3, 2015

Japanese Advertising Agency Carved The Most Elegant Ice Cubes Ever

TBWA/Hakuhodo, a Tokyo based Japanese advertising agency created the most elegant ice cubes you have ever seen. These intricate ice carvings entitled "3D on the rocks," is an award-winning campaign for Suntory Whisky that perfectly depicts the delicate nature of whisky.

The creative agency used CNC (computer numerical control) milling machine or router to carve gorgeous 3-D printing design that came in different shapes ranged from Statue of Liberty to Batman, scorpion and Sphinx.

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April 21, 2014

3D On The Rocks: World’s First 3D-Milled Ice Cube Sculptures

Japanese advertising agency TBWA\Hakuhodo partnered up with a well known whiskey company Suntory to create the world’s first 3D-milled ice cubes. ‘3D on the Rocks’ is the title of this latest ad campaign for Japanese liquor company in which they amazingly use CNC router technology to create extremely detailed ice cube sculptures.

All these incredible creations below are the result of a time-consuming modeling process and took between one and six hours to complete. The final designs include a great white shark, an astronaut, the Statue of Liberty, and Michaelango’s David. Check out the video and photos of these amazing creations below:

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