Most of us think that all Public Service Announcements
(PSAs) have to be sad and unplayful but in fact it’s not like that. With catchy
phrasing and shocking images these publicly serving commercials have changed
the mind of many audiences. PSA Campaigns now moving toward playful marketing which
is effective enough to immediately capture the viewer's attention.
This strategy also helping them in social media world and
people are virally sharing them on blogs and social media website like Facebook,
Twitter and others.
