UK dairy company Arla commissioned ‘Man-Fur Coat’ to promote
the launch of its new product Wing-co, a chocolate milk drink aimed at men. This
new product chocolate milk drink contains 40 per cent more protein directed at
men in their 30s and 40s.
The £2,499 ($3,800) coat is entirely made from over a
million strands of male chest hair. It took more than 200 hours for English
designers to weave this fashionable fur coat. Arla believes British men have
been “manning down” over the years, this new coat is a wake-up call for the
nation’s gents and also make them feel proud of their manliness, instead of
repressing it.
